NFU Web App
This project focused on aligning the NFU application with its brand identity while improving usability and functionality. The goal was to create a seamless experience that reflected NFU’s visual identity, optimized navigation, and provided intuitive access to learning resources.
Background
NFU needed a modern, user-friendly application that aligned with its brand identity while enhancing the overall learning experience for its members. The existing platform lacked visual consistency, intuitive navigation, and key functionalities, making it difficult for users to efficiently access educational resources.
To address these challenges, the project focused on integrating NFU’s brand identity, improving usability, and optimizing platform performance. The goal was to create a cohesive, engaging, and accessible digital experience tailored to NFU’s unique requirements.
Building a structured UI library to ensure consistency and scalability throughout the design process.
Creating high-fidelity, clickable prototypes in Figma to refine interactions and enhance the user experience.
Approach
The project was driven by a user-first design strategy, ensuring that both branding and functionality worked seamlessly to enhance the learning experience.
We started by integrating NFU’s brand identity, applying its logo, color palette, and typography consistently across the platform. This established a cohesive visual experience that reinforced NFU’s identity while maintaining clarity and accessibility.
To meet NFU’s specific needs, we implemented custom features, such as tailored course categories and member-exclusive content, ensuring the platform provided value beyond a standard learning system.
Using Figma, we developed high-fidelity prototypes, refining the design through usability testing with NFU members. Close collaboration with the development team ensured a smooth transition from design to implementation, resulting in a highly functional and user-friendly application.
Impact
The web app redesign significantly improved usability, visual consistency, and overall user experience. A more intuitive interface streamlined navigation, reducing friction and enhancing engagement. The refined design not only aligned with the brand identity but also improved accessibility and responsiveness across devices. As a result, users could interact with the platform more efficiently, leading to higher satisfaction and increased adoption.