Identity Redesign
Opplane’s site got a full refresh—modern design, better navigation, and clearer messaging. Built in WordPress, the new site is sleek, user-friendly, and easy to update.
Background
The company had an established brand identity, but the website and overall design were in need of a refresh. While the color palette and basic style had already been defined, the existing design felt outdated and didn’t effectively communicate the company’s vision or values. The challenge was to modernize the style while keeping the core brand elements intact, clean up the website layout, and improve user experience. The goal was to create a more intuitive and visually appealing online presence that aligned with Opplane’s evolving direction and enhanced engagement with visitors.
Exploring multiple styles and versions to visualize the design across different materials.
Showcasing key pages to visualize the overall design process.
Approach
Redesigning Opplane’s identity required a highly collaborative approach. I held numerous meetings with key stakeholders across different departments to understand their needs, expectations, and vision for the brand. Each team had its own priorities, from marketing’s focus on storytelling to leadership’s emphasis on professionalism and clarity. My challenge was to balance these diverse perspectives and unify them into a cohesive, modernized design without causing conflicts. Through careful negotiation, iterative feedback sessions, and strategic decision-making, I refined the brand’s style while ensuring that every department’s core needs were met.
Impact
The redesign modernized Opplane’s identity while maintaining its core colors, improving clarity and user experience. Internally, it aligned teams, and externally, it strengthened the brand, enhancing engagement and positioning the company for growth.